Imli was born in Jaipur, the pink walled city, hand-carved blocks, and sunlit terraces. A place where every alley has a story, and every block print carries years of tradition. Inspired by the colours, the calm, and the craft of this city, we started Imli to bring that feeling into everyday clothing wrapped in soft, breathable cotton.The name “Imli” takes us back to quiet afternoons and tangy childhood memories. It reminds us to slow down, enjoy the little things, and stay connected to our roots. Just like the fruit—sharp yet comforting our dresses are made to feel easy, honest, and familiar.At Imli, we use 100% cotton and traditional block printing techniques, working with local artisans who know these crafts by heart. Every dress is made in small batches, stitched with care, and built to last.We make clothes for real women—women who choose comfort, appreciate tradition, and don’t need loud designs to feel good in what they wear. Our pieces aren’t designed for trends; they’re made for seasons, stories, and slow, sunny days.From the hands of Jaipur’s makers to closets across the world, Imli isn’t just a label. It’s a way of dressing that feels natural, calm, and close to home.